Women's brand “HISUI” is launched
Hosted an art event “今日自由展 / Kyou-Jiyuu-Ten” at the former site of RENOWN’s headquarters.
Participated in “Who’s Next Exhibition” in Paris as an invited brand.
Started to take part in the Tokyo Collection in 2001, and since then this brand had taken part in the Japan Fashion Week 21 times.
Was invited to Saint Petersburg, Russia and launched collections for 09SS and 09AW.
Took part in Toranoi - the leading fashion trade show in Paris.
Participated in the Busan Fashion Week in Korea as an invited brand
Exhibited in “オバケとパンツとお星様展 - GHOSTS, UNDERPANTS, and STARS” at Museum of Contemporary Art Tokyo.
Took part in the MODE in Shanghai
Designer / Hiroko Ito
Graduated from Men’s Wear and Merchandising major of Fashion Institute of Technology in New York.
Worked for production planning team COMMEdesGARCONS
Started fashion and art company, ”ゼロゼロエスエスインク/ Zerozero Esuesu INC.”and started “HISUI” as well
Our brand’s name has a meaning of ”Jade” which has means of a kind of beautiful stones and a tomboy.
We have two brand concept which is providing clothes we can communicate deeply with a person who wears the clothes by making the clothes wearable in more than 2 ways, and giving new discoveries, happy mood and energy to the person.
Eggy unique clothes, and clothes making a person feminine.