Welcome to aoiShip : Luxury and Street fashion from Japan.
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BRAND PROFILE
1999 
Women's brand “HISUI” is launched

2000 
Hosted an art event “今日自由展 / Kyou-Jiyuu-Ten” at the former site of RENOWN’s headquarters. 
Participated in “Who’s Next Exhibition” in Paris as an invited brand.
2001~11
Started to take part in the Tokyo Collection in 2001, and since then this brand had taken part in the Japan Fashion Week 21 times.
2008
Was invited to Saint Petersburg, Russia and launched collections for 09SS and 09AW.
2009~2013
Took part in Toranoi - the leading fashion trade show in Paris.
Participated in the Busan Fashion Week in Korea as an invited brand
Exhibited in “オバケとパンツとお星様展 - GHOSTS, UNDERPANTS, and STARS” at Museum of Contemporary Art Tokyo.
2016~17
Took part in the MODE in Shanghai


DESIGNER PROFILE

Designer / Hiroko Ito
1990 
Graduated from Men’s Wear and Merchandising major of Fashion Institute of Technology in New York.
1994~1998
Worked for production planning team  COMMEdesGARCONS 
 1999.7
Started fashion and art company, ”ゼロゼロエスエスインク/ Zerozero Esuesu INC.”and started “HISUI” as well

CONCEPT

Our brand’s name has a meaning of ”Jade” which has means of a kind of beautiful stones and a tomboy.
We have two brand concept which is providing clothes we can communicate deeply with a person who wears the clothes by making the clothes wearable in more than 2 ways, and giving new discoveries, happy mood and energy to the person.

Eggy unique clothes, and clothes making a person feminine.
 

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