The origin of the brand name AZOE is the coined word of one quantum word an alphabet〈A〉and Greek word for "new life"〈ZOE〉. This name is also the acronym for Amazing Zone Original Exclusive.
From the viewpoint of AZOE, design is reflecting the mood of our time and cultural integrations and making new things. So,our founder and creative director "Andy Zhang" constantly study roots culture in Asia, especially in China and Japan. At the same time, AZOE is trying to have unique identity and expressions that merge with sense of beauty of Western culture.
Actually, AZOE stands for Andy Zhang's Original Expression.